insights derived from analysis) as for full length articles. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and. Sharon Shavitt, ren Li Sarah Gordon Michele. Van Dolen Charles. Most published articles are likely to report new empirical findings, obtained either in the laboratory or in field experiments that contribute to existing theory in both consumer research and psychology. Rong Chen Xiaobing Xu Hao Shen. Research Reports (formerly referred to as Short Articles) should contain (i) novel and interesting ideas with preliminary empirical findings, or (ii) novel and interesting findings with plausible theoretical explanations. Xun (Irene) Huang Ping Dong Robert. However, results of survey research, correlational studies, and other methodological paradigms are also welcomed to the extent that the findings extend our psychological understanding of consumer behavior.
Consumer psychology research paper
Failure to offer specific and compelling implications for future follow-up research may in fact serve as the basis for unfavorable evaluations or a downright rejection of a Research Report. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors. What we have gathered, from the publisher's website, Journal Citation Reports, and, ulrichsweb Global Serials Directory, is for your information only. What is the, journal of Consumer Psychology jCP ) looking for in Research Reports? David Glen Mick, rocky Peng Chen Echo Wen Wan Eric Levy. Since Research Reports are meant to be widely disseminated to spark new research, they should also be easy to read. Gelfand Ren Li Sarah Gordon. Rotman Seung Hwan (Mark) Lee Andrew.