Borden contributed to the process of popularising the concept. 17 A key feature of the managerial approach is that it began to move away from its economics foundations and instead introduced ideas from the new and emerging fields of sociology and psychology, which offered useful insights for explaining aspects of consumer behaviour such. Available from: Accessed: 11/5/2003 Maslow3 (2003). Davies, A (2003) Methods Of Production. J (1981) Marketing strategies and organizational structures for service firms.
Tactics for marketing industrial products should consider essay of messi vs ronaldo all time stats elements of long-term contractual agreements. Bassey, M (1999) Case study research in educational settings. British Educational Research Journal. The earliest references to marketing planning were made in the 1960s. 11 Once there is understanding of the target market's interests, marketers develop tactics, using the 4Ps, to encourage buyers to purchase product. Library of Congress Online Catalog. Qualitative Research: Theory Method And Practice. Barry, D (2000) From Appalachia to India: US Small Businesses Are Going Global. Graduate School Of Business Administration.
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